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Insta Shop – All you want to know about Instagram Shopping

Shopping has become a challenge during the times of pandemic but thanks to technology, online shopping is transforming the way of making a purchase. From shopping on websites to apps, today people have taken to shopping on social networking sites. Billions are embracing social media sites like Facebook, Instagram, for a new shopping experience. Sellers are taking advantage of the 130 million insta users to sell their products virtually without compromising on the live shopping experience. The logistics industry is diversifying to encompass the ecommerce business. Today, ecommerce and logistics have become a twin industry, catering to the needs of the customer right at their door step.

Avid shoppers have always wanted newer opportunities to shop and Insta Shop is just a new tool to give the user a rich shopping experience. The shopping experience without limitation has seen the customers move to social medias sites for shopping.

If you want to list your products on Insta, here are some valuable tips. Here’s what Instagram Shop has to offer:

  1. Instagram has opened a plethora of opportunities to both sellers and buyers. The seller has to create a shareable catalogue in digital format on Insta with product info and attractive image and video. The buy link can either lead the buyer to your ecommerce site or direct to a payment link to complete the transaction. Curate your products and make it accessible with the help of View Shop button from your Instagram profile page.
  2. Customers can shop for brands from the Instagram Shop tab. The tab can be accessed from the main navigation menu.
  3. The Browse Shops option can throw open a mall like experience for the viewers. You can also use Explore Guides, Shop Collections and Editors Picks for best shopping experience from your Insta account.
  4. If you are looking for a range of products, click on suggested products and get access to more product catalogues, pricing, other products available from the seller and guides on how to purchase.
  5. Checkout can be made from Instagram without being diverted to a website. So you can complete your shopping from one point, giving you complete control of your choices.
  6. In order to expand your reach, you can create clickable Instagram Feed using and add to your bio. So, customers can access the links from your bio. Using the shoppable Instagram feed you can convert your followers into customers.
How to start Instagram Shop?
  • Instagram Shopping requires you to fulfill certain criteria. To start with your Instagram account must be in an available market to link your products. If it is located outside the available market you cannot tag the products.
  • Your business should have a physical product for the market
  • Complying with merchant agreement and commerce policies specific to Instagram
  • Availability of a business ecommerce website
  • Register with a business profile on Instagram. Personal profiles can be changed to business accounts from the settings page. Business accounts come with advantages like analytics, dashboard, etc. All this is for free.
  • A Facebook page is must to have Instagram Shop account.
  • Once the account is active you can upload products manually or integrate your ecommerce product database. You can also input product catalogue manually onto Facebook Business Manager.
  • Finally, submit your account for review. It may take a day or two and sometimes longer.
  • As soon as the account review is done, you can connect your products with Instagram Shop. Hurray, you are ready for business!
Unleash your product range on Instagram Shop and let the world know what you have to offer. Posting on Instagram Shop is a breeze, just upload a photo, spice it up with a suitable caption and effects and you are ready to go. Now it is time to click on Tag Products and tap on the photo to choose where you want it to appear and it is done. Share the post to your feed. Congratulations, you products are live!
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