A website audit is the last thing on the minds of website owners. If you have never done a website audit or planning to redesign your website read on.
Creating a fancy website and hosting alone does not bring in traffic to your website. Website maintenance is a continuous process. Driving traffic to your website is the greatest challenge faced by businesses across the globe. With so much competition out there, bringing your website to the forefront is more complex than you think. Digital marketers have a great role to play in identifying site errors before playing with the code. It is here that website audit report plays a pivotal role.
So, what is a website audit report, and how it helps to gain website traffic? A website audit can be defined as a comprehensive checkup of a website to determine the following:
- Visibility in Google search engine rankings
- End-to-end analysis of your website
- Detecting issues affecting the performance of the website
- Identify areas that need improvement
- Enhance user experience and website traffic
Website Audit Report, what should you do?
Audits are different for all websites. The audit procedure differs depending on the issues to be resolved. The various website audits are as follows:
1. Website audit based on competitor’s website: Monitoring your competitor’s website can allow you to understand what you are missing. This audit lets you understand their tactics, and if it works for them, it could work for you too. Conduct a SWOT on the competitor’s website to understand their strengths, weaknesses, opportunities, and threats.
2. Link Audit: Identify the problems and opportunities by auditing SEO backlinks. It helps to evaluate your links and enhance the site ranking based on your target keywords. It helps to check if link juice reaches your page. With Link Audit, you can analyze if the link is harming or helping your website. Always choose links from reputed websites to gain reliable traffic. Use backlink checker tools for a quick and comprehensive checkup.
3. Audit on lead conversion optimization: Knowing from where the leads are coming can help your website a great deal. Google Analytics is the ideal tool for analyzing traffic flow. Optimize your strategies to attract traffic even better.
4. Content Audit: Content Is King! Ensure your website content is fresh and informative. The keywords in the content should boost the SERP’s ranking.
5. Social media audit: Do not miss out on social media channels. It is here that all the talking is done. Your brand should be visible to build a strong presence here. Evaluate to find out what is working and what is not. Change your strategies to attract new audience.
6. SEO website audit: The audit is not restricted to links but also content, loading speed, user navigation, metadata, and video optimization. Keep an eye on these factors.
A website audit report is inevitable if you want to drive the target audience to your page. An audit improves user experience, optimizes your website, improves content quality, and adheres to Google Algorithm. For a healthy website, regular audits are a must.
Speak to us if you need a comprehensive audit done for your site.
