5 step guide for small business

So you have a small business and you’re figuring out how to grow digitally? Here’s some good news: it’s not all that difficult, but it does require a streamlined process and basic understanding.

Here’s a 5-step guide to help you out. I keep it to just 5, because it’s easier to set smaller, achievable goals, rather than setting a daunting long-term plan. These pointers are based on first-hand experience, trial and error and a lot of research and analysis.

Is it the ONLY way to achieve success on digital platforms? Of course not.

Is it a route-map you can follow, with your own detours and adventures, to make the most out of this journey? Absolutely!

Here’s short synopsis:

• How’d you know which route to take if you’re not sure of the destination? Set defined goals.
• Create a personality and purpose for your brand, like developing a character.
• Chart out a calendar, to strategically place all things to be communicated.
• Define the audience you want to target.
• Set what would measure your performance, so you can constantly better your marketing through analysis.

How to take this forward? Take a look at the infographic for trends, tips and tricks, and key steps to kick start your digital marketing journey!