CASE STUDY

Svaggy

Service

Social Media Marketing

Role

Design Direction
Content Strategy

About

Svaggy is a food delivery platform targeting urban users seeking fast, reliable, and diverse meal options. The brand aims to differentiate itself through curated local partnerships, swift delivery, and tech-driven convenience. The selection of restaurants spans cuisines from around the world, each handpicked for their commitment to quality ingredients, bold flavors, and exceptional service.

Objectives

The core objectives was to increase brand awareness, grow user registrations, and drive app downloads through targeted social media campaigns. The goal also included building a vibrant online community and encouraging user-generated content.

WordPress Development Company in Chennai

The Challenges

Key challenges included breaking through in a crowded market, establishing trust and credibility, and engaging a demographic already loyal to competitors. Limited initial brand recognition and customer reviews also posed hurdles to rapid growth.

How we took it forward

We adopted a content calendar focusing on authentic visuals (static, reels & videos) and geo-targeted ads. Campaigns included local food stories and interactive contests. Prompt customer response and the promotion of exclusive app offers drove engagement. Regularly analyzing campaign data allowed fast optimization of creatives and messaging—resulting in steady follower growth, increased downloads, and positive brand sentiment.

Influencer & Partnership Outreach: We partnered with micro-influencers and food bloggers who resonated with city audiences. Influencers showcased their Svaggy delivery experience, amplifying credibility and reach.

Paid Promotions: Geo-targeted ad campaigns promoted onboarding offers and app downloads. New resturant on-boarding, coupled with limited-time promo codes, delivered spiky engagement.

Continuous Improvement: Performance metrics—such as engagement rates, click-throughs, and conversion to downloads—were monitored weekly. Insights were used to adapt content formats, posting times, and ad targeting for ongoing optimization.

This multifaceted approach helped Svaggy stand out in a competitive landscape, manage its reputation, and rapidly acquire engaged users.