Saujanya

CASE STUDY

Saujanya

Service

  • Website Design & User Experience

Role

  • Design Direction
Web Development Company in Chennai

About

Saujanya Exports is a market leader in manufacturing and exporting the highest quality natural & synthetic food colours, dyes, intermediaries, pigments and chemicals, with a market standing of over 5 decades and worldwide experience. The organisation is a recognised export house with FDA (USA) accreditation for food colours. Over 50 years Saujanya Exports has grown into a well-respected, multifaceted & multiproduct business with a wide Global network and presence.

The team:

A dynamic team with a progressive vision, Global marketing expertise and strong uncompromising business ethics stands behind the success story of Saujanya Exports. The team believes in delivering the best quality products in a timely manner, ably supported by commitment to the customer and true effort into building lasting business relationships. The passion and drive of the personnel involved is evident in the rapid growth of the company.

WordPress Development Company in Chennai

The Challenges

Saujanya Exports being a multifaceted and multiproduct manufacturing cum exporting business, positioning the brand in the right light in the minds of prospective clientele was the first challenge. A large number of products catering to diverse industries, spread across all continents of the world meant endless possibilities. The challenge was to harness these possibilities and ensure a high conversion rate without missing out on opportunities. The strengths and advantages of choosing Saujanya products needed to be highlighted and their USP explained effectively to prospective clients.

How we took it forward

Our Hubra Digital team offered a comprehensive digital solution, including site re-design, SEO strategy and SMM strategy and implementation: - in the form of an attractive, uncluttered and informative online presence. The site design is knowledge oriented and easily navigable to provide the best customer experience while seamlessly dispersing the relevant product information and highlighting benefits to prospective clientele.