OFAA

CASE STUDY

OFAA

Service

  • Digital Marketing

Role

  • Content Strategy
  • SEO & SMM
  • Google Ads
Web Development Company in Chennai

About

Orient Flights Aviation Academy is a premier institution catering to the training needs of the fast-growing and flourishing aviation industry. OFAA provides training for Pilots, Cabin Crew, Ground Handling Personnel, Airport Operations, Airport Management, and Ticketing & Reservations at their fully equipped state-of-the-art training facility in Chennai. The academy is the ideal destination for all students aspiring towards a career in the skies or on the ground.

The team:

A visionary team of vibrant and goal-oriented individuals, each with over 25 years of hands-on experience, spearheads Orient Flights Aviation Academy. Backed by a long-standing heritage in the field of education and associated with the Hindustan Group of Technical Institutions and Colleges, the team is driven by a passion for ‘Wheels and Wings”, as the autobiography of the founding father of the group is aptly named.

The Challenges

Catering to a niche industry, a highly technical and specialised field within the sphere of Education and the Aviation Industry, the initial challenge, as always, is creating visibility among the right target audience. Ensuring the right information reaches the specific student groups aspiring for careers in the Aviation industry and giving them the right portal to interact with the academy was a challenge. Another challenge was to make the application process user-friendly and cover all the information that must reach the aspirants seamlessly.

How we took it forward

Team Hubra Digital rose to these challenges with comprehensive and strategic SEO and SMM solutions which ensure that the right information reaches the right people. Brand visibility is prioritised in the Social Media promotion campaigns, and positioning is such that the advantages of choosing Orient Flights Aviation Academy over others are highlighted. The digital solutions offered are strategically designed to increase hits and disseminate information among specific circles. The overall user experience is enhanced to keep the target audience engaged and improve the ratio of hits to conversions.

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