CASE STUDY

HIS

Service

Digital Marketing

Role

Content Strategy
Search Engine Optimisation
Social Media Marketing

About

A group of international day schools offering holistic education through child-friendly pedagogy, Hindustan International campuses are situated in Guindy, Karapakkam and Padur in Chennai. Curricula offered include CAIE, CBSE and NIOS. Professional yet empathetic staff and the best infrastructure support well-rounded and wholesome education in a nurturing environment.

The team:

Associated with the Hindustan Group of Technical Institutions and Colleges, the team of Hindustan international schools is the culmination of long-standing and deep-rooted heritage in the sphere of Education. More than 20 years of experience and a passion for forging a brand new path towards excellence is the foundation of the visionaries spearheading these schools. The strength the team draws from is the courage to learn, adapt and grow continuously.

The Challenges

Chennai is a city embracing Globalisation with open arms, and the market for International schools is flourishing, thus creating a competitive and fast-growing environment. The first challenge for Hindustan International schools is to stand out. Creating optimal visibility in the overpopulated digital sphere for international schools and positioning the brand in the right light among prospective clients is another challenge that takes finesse to overcome. The most important information that must reach the target audience is the “why” of choosing these institutions.

How we took it forward

The approach taken by team Hubra Digital to overcome these challenges is a seamless fusion of comprehensive SEO to increase visibility and strategic Social Media Marketing to position the brand in the right light among discerning parents looking for the best schools. A multipronged digital approach was devised to ensure information was disseminated effectively in the crowded market and the brand value was showcased to increase hits.

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