Helios Dermacare

Website Design & User Experience

E-Commerce
Design Direction
Content Strategy

Create a minimalist identity that reflects on the brand’s mission and goals
Ensure a clean navigation structure that guides users clearly through product offerings and the brand story.
Develop an intuitive and smooth user journey that makes product discovery and purchase effortless.
Integrate large, immersive imagery to build brand narrative and emotional connection.
Optimise for a seamless shopping experience on all devices, ensuring responsiveness and performance.

Visual identity focused on simplicity and clarity with warm tones and colours.
Balanced typography that blends boldness and sophistication to reinforce brand character.
Modular and flexible content blocks that allow easy scalability and quick content updates.
Neutral colours and clean product imagery that enhance the skincare brand’s aesthetics.

Built on a robust e-commerce platform to streamline product management and sales operations.
Responsive design ensuring smooth and engaging user experiences on desktops, tablets, and mobiles.
Smart content management with customizable widgets for seamless CMS updates without complex coding.
SEO-friendly architecture to enhance search engine ranking and visibility.
Simplified navigation structure with a clear hierarchy—from brand story to product ranges.
Dynamic homepage designed for effortless browsing and intuitive access to featured collections.
Clean product listing and detailed pages for easy product comparison and selection.
Integration of blog content and skincare insights to educate customers and build brand loyalty.
Optimised checkout flow, enabling quick completion of purchases with minimum friction.