CASE STUDY

CPS Global School

Service

Website Design & User Experience

Role

Design Direction
Search Engine Optimisation
Social Media Marketing
Google Ads

About

CPS Global Schools: A group of premium day and boarding schools offering both IB and Cambridge curriculums across two state-of-the-art campuses situated in Anna Nagar, Chennai, and Thirumazhisai, Chennai. The schools believe in child-centered learning and provide a choice of diverse curriculums for children along with world-class amenities.

The people

Chennai Public School group of schools is run by passionate educators with a vision for the future of school education. The management believes that the most important factor is the children and every step they take must be oriented towards holistic education for the children involved. Thus they offer diverse international curriculums that the children can choose from according to their personal needs and the best possible amenities for a variety of extra-curricular activities in accordance with the requirements of the international curriculums. Each and every teaching and non-teaching staff member of the school is wholly committed to the children, in line with the beliefs of the school.

WordPress Development Company in Chennai

The Challenges

Chennai is a hub for international investments and home to many international manufacturing units, the demand for Globally recognised international curricula is high and the number of international schools has also grown. The biggest challenge faced was to effectively communicate the advantages of CPS Global schools to the target clientele, all integrated through a single dynamic and interactive website. The website also had to cater to the needs of students already in the programs. The schools had to be made visible in the crowded and competitive school education circles of Chennai and its surroundings, and adequate hits needed to be garnered. Many interactive forms for enquiries, applications, admissions, and enrollment had to be integrated to make it a one-stop digital solution for multiple needs.

How we took it forward

The Hubra Digital team adopted a multipronged approach consisting of an attractive, informative, and interactive web presence and intensive SEO for harnessing the power of Social Media. These challenges were tackled by increasing visibility through aggressive campaigns in Google Ads covering India, Malaysia, Singapore, and the Middle East. Signages and hoardings were constantly created and leveraged on social media. A constant buzz was maintained on channels like FB, Insta, Twitter, and Pinterest to announce News, Events, and Activities.