Saumya Exports

CASE STUDY

Saumya Exports

Service

  • Website Design & User Experience

Role

  • Design Direction
  • Content Strategy

About

Soumya Exports is a market leader in exporting the highest quality spices, seeds, pulses, and superfoods. This flourishing enterprise is supported by a unique business model based on the core value of sustainability. Stringent quality control, a seamless chain of logistics, and lasting after-sales support services add to the many unique pluses of Soumya Exports.

The people

Rikina Shah and Ulka Mehta, the dynamic entrepreneurs spearheading Soumya Exports, are a force to reckon with when sourcing the best produce and flawlessly engineering the logistics involved in reaching this produce to destination countries. Rikina Shah’s strong business acumen comes from more than a decade of sales, marketing, and business development experience. Ulka Mehta’s expertise lies in procurement and logistics.

The Challenges

The Indian Spice Exports industry is a highly competitive environment, and another challenge was to ensure brand visibility. Taking across the correct information to the right target clientele and positioning the brand on top with the USPs highlighted was a challenge for the online presence to take on.

How we took it forward

Pandemic conditions and closed/restricted international borders were the biggest challenges for Soumya Exports to overcome in the physical world. The plan was to harness digital expertise to help overcome physical challenges and take the business forward. Our Hubra Digital team offered a comprehensive digital solution in the form of an attractive and informative online presence. The site design is knowledge-oriented and easily navigable to provide the best customer experience while seamlessly dispersing the relevant product information and highlighting benefits to prospective clientele.